Claims you have banned, it cannot make
List what you are not allowed to say — "guaranteed", "the only platform", a certification you do not hold — and it is blocked at generation, not caught in review.
Banned claimsRequired disclaimersTone lock03 — CREATEBeta
Writes like someone who actually read their website.
Generic AI copy is worse than no copy — it tells the reader you did not look. Create reads the company first, then writes an opening line only they could have received.
Beta · Email and social live · Approval workflow coming
Written for Priya
Angle: scaling before hiring
01Read northwind.ioUsage-based pricing, hiring GTM
02Matched your brand voiceLearned from 12 emails you sent
03Wrote for email94 words · reading level 6
0 banned claims · nothing you would not have written.
How it works
Read, then write. In that order.
The order is the whole trick. Tools that write first and personalise after produce the mail-merge copy everybody deletes.
01
It reads them
Their site, pricing page, open roles, recent posts — plus whatever Qualify flagged as the reason they are worth writing to.
02
It writes as you
Your brand voice is a profile, not a prompt: tone, words you never use, claims you are not allowed to make.
03
Per channel, not per word count
An email, a LinkedIn post and an SMS are three different pieces of writing — not one draft cut to three lengths.
Guardrails
Nothing goes out that you would not have written.
The risk with AI copy is not that it is bad. It is that it is confidently wrong about your product in front of a customer.
Approval before send
Optional queue where a human signs off on every first-touch message. Off by default for solo founders.
Voice from your own writing
Paste three emails you have actually sent. It learns from those rather than a tone slider.
Rewrites on reply
When somebody replies, the follow-up is written against what they actually said.
Variants for testing
Three angles per message, so Send has something real to A/B rather than two subject lines.
Start where it already works.
Campaigns and contacts are live and free to try. The rest of the engine switches on as it ships — no new contract, no migration.
No credit card · Import your list in one click